One of the first questions businesses ask when planning a new website is simple: how much should it actually cost? The answer depends on far more than the number of pages. Design, functionality, content, integrations and the level of customisation can all significantly influence the final investment.

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What Determines the Cost of a Website?

1. Template vs Bespoke Design

‍Template based websites are typically more affordable because much of the structure already exists. A bespoke website is designed around the business, its audience and its goals, offering greater flexibility and a more distinctive digital presence.

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2. Number of Pages
A focused five page website will naturally require less design and development time than a large website containing multiple services, locations, case studies or resources.

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3. Custom Functionality
Booking systems, advanced forms, animations, calculators, membership areas, API integrations and other custom features can increase development time and cost.

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4. CMS & Content
Businesses that regularly publish projects, articles, services or other content may benefit from a CMS, making the website easier to manage and scale over time.

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5. Ecommerce
Online stores require additional functionality such as product structures, payments, shipping, filtering and customer journeys, making them more complex than standard business websites.

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6. SEO & AEO
A professional website should also consider how it will be discovered. Technical SEO, content structure, schema markup and optimisation for both traditional and AI-powered search can form an important part of the project.

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So, How Much Should You Expect to Spend?

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At Platinum Media, website projects are tailored to the individual needs of each business. Smaller projects can start from a few hundred pounds, while bespoke multi page websites typically start from £1,995.00. More complex websites involving eCommerce, custom functionality or advanced integrations are quoted individually.

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Is a Professional Website Worth the Investment?

A website should not simply look good. It should communicate your value clearly, make your business easier to trust and turn interest into action. For many businesses, it is one of the few marketing assets working around the clock, making the quality of the experience increasingly important.

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Planning a new website in 2026?

Whether you need a completely bespoke website or a faster route to launch, Platinum Media can help you find the right approach for your business.

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